21 Trending challenges The new C in the C-suite: CX The C suite is always elevating the importance of Employee Experience (EX) and Customer Experience (CX) as their capacity to boost business performance is increasingly recognized year on year. Organizations need solid EX to sustain great CX, after all. As COOs understand this connection better, more and more seek a way to harness the power of the two across the entire ecosystem of the enterprise. At the heart of this is a desire among OO leaders to activate employees to drive CX and the resulting business outcomes, because they realize that business success simply doesn’t happen without a strong EX. he C For t Organizations need solid EX to sustain great. The CCO The VP of customer service The LOB GM The COO The CIO