6 Welcome to the future Digital leaders will need to keep pace and thrive as new technologies are adopted across the enterprise. But not everyone is a Google or an Amazon. Most companies will take one of two approaches: they work to catch up as quickly as possible, or they wait to see what everyone else does 昀椀rst. Fast starters have the chance to catch up to the industry leaders over time, as they innovate and carve out market space. Late adopters, on the other hand, won’t have the right foundations in place to keep up— and in tomorrow’s marketplace, they’ll fail. Here’s a quick look at how digital leaders, fast starters, and late adopters will fare in the next few years, along with a few key milestones. 2022 2023 2024 2025 As the gap narrows between leaders and fast Leaders quickly recognize business starters, the ability for individual employees to gains of hyperautomation. innovate without limits, becomes a major competitive dierentiator. Leaders have already invested in technology that provides them with the agility and scale to add new functionality and test POC solutions quickly. Fast starter employees previously burdened with manual tasks help drive adoption of new tech, share skills, and contribute to a rewarding work culture of innovation. Digital experience leaders Fast starters learn from Web 3.0. They strip back their complicated legacy solutions, empower sta and create a streamlined trajectory for digital trans- formation. After months of competitive analysis, late adopters Fragmented and legacy infrastructure erodes introduce new technology solutions. technology gains made through acquisitions. Digital fast Core functions cannot support the starters speed and scale necessary to compete. Digital late adopters Always-on mobile AI and ML converge in Biometrics are widely Every role is aided by AI AR and VR technologies are Blockchain enters the Quantum computing connectivity becomes hyper-automated workflows incorporated in personal and automation. Workers integrated into onboarding, corporate mainstream as a enters enterprises for rapid standard to enable remote that eliminate repetitive devices for secure access build their own apps as training and remote secure transactional record, scenario modelling and and hybrid workforces. manual e­ort. to systems. needed. support services. removing data compliance calculating. risks. This roadmap to success is based on ServiceNow’s experiences working with industry leaders and helping companies from a range of industries achieve their digital transformation initiatives. This is not based on any one organization, and several assumptions have been made about the organization’s size, digital maturity, and alignment to industry imperatives.