Now on Now: Now Mobile App Table of Contents Table of Contents ....................................................................................................................................... 2 Creating a consumer-grade mobile experience for employees ......................................................... 2 Challenges ................................................................................................................................................... 2 Faster development and deployment .................................................................................................... 3 An engaging mobile experience ............................................................................................................. 3 Our mobile-first strategy ............................................................................................................................. 5 Benefits ......................................................................................................................................................... 6 Now Mobile app by the numbers ............................................................................................................. 7 ServiceNow .................................................................................................................................................. 7 Creating a consumer-grade mobile experience for employees Creating a great mobile experience is a major milestone for ServiceNow. New generations like Gen-Z expect work mobile apps to be as easy to use as the apps they use in their personal lives. Employees want simple, intuitive apps on their mobile devices to access critical business tools and data anytime, anywhere. As a result, mobile is emerging as a critical part of any IT strategy. ServiceNow recognizes that mobile delivers a digital advantage to our employees and customers. It can enhance communication and collaboration and improve productivity. Our strategy is to make it easy for our employees to get work done across departments, where and when they want to, and while meeting the digital demands of our evolving business. We are executing on that strategy by bringing the personal, contextual features of the consumer experience into our workplace to drive engagement and reduce friction. Together with our Service Portal and Virtual Agent, a chatbot enabled with natural language understanding (NLU) technology, mobile helps us deliver a holistic employee experience. In this case study, we share our mobile strategy, including the capabilities and features our employees use in the latest mobile app we’ve deployed internally, which we call the Now Mobile App. Challenges In the past, ServiceNow used a classic web-based mobile experience, which scaled our portal down to a mobile form factor. The user experience was acceptable but didn’t provide the seamless capabilities of a native mobile application. Given the company’s rapid growth and need to scale, we recognized that we had to take our mobile employee experience to a whole new level of productivity and efficiency. The challenge was to make sure the experience was: • Personal and contextual. Employees could see information tailored to their needs. • Human. Employees could be productive from wherever they were located and use familiar mobile behaviors such as taps and swipes. 2 © 2019 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.