Invest in building relevant capabilities as applicable to your implementation stage. Get started by building a personalized, step-by-step action plan that’s based on implementation practices of successful ServiceNow customers. State and measure your business goals Define your vision for digital transformation, create your business case and roadmap, and measure your progress. This vision should be tied to a clear statement of enterprise value and articulated to stakeholders with an outline of actions and milestones. How to state and measure your business goals upfront 1. State the transformation vision and outcomes that are aligned with the organization’s strategic and operational aspirations and cascade your vision to documented, measurable, business capabilities. 2. Build a business case that provides ServiceNow implementation recommendations, which solve for current key issues and business improvement opportunities. 3. Build a phased program plan and identify quick wins. Then prioritize the right Now Platform capabilities to deliver on short-term goals as you build a robust foundation for capabilities that drive future growth. 4. Baseline and track performance, usage KPIs, and metrics that measure how the solutions implemented on ServiceNow are delivering value and how they enable expected business outcomes. Actively lead your business transformation Take the lead on simple workflow redesign, digitizing business services, and building strong partnerships to accelerate your ServiceNow transformation. 4 © 2021 ServiceNow, Inc. All rights reserved. ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated.